06 / Story
ወግ means tradition
It began in 2023 with three newly graduated friends and one shared idea — start from zero, and aim to become something great. No investors. No showroom. Just two sewing machines and stubborn belief.
The two machines didn’t stay two for long. Word travelled, orders grew, and today the WEG family counts more than thirty artisans and two showrooms in Addis Ababa. Who exactly are we? That part stays a mystery — let the clothes speak.
WEG takes its name from the Amharic word for custom — the knowledge passed hand to hand, weaver to wearer. Every piece begins with Ethiopian materials and Ethiopian hands: handspun cotton, borders woven on traditional looms, finishing done in our own workshop.
We don't costume the past. We wear it forward.